Sharjah: The Lure of Beauty at the Sharjah Art Museum- A Must Visit!!!


It’s been all about fashion, from the fashion weeks in all the capitals to fashion exhibitions and events.  We are celebrating fashion in all it’s forms.  If you have a passion for fashion and fashion history, you will be blown away by this exhibition.

Did you know that the Sharjah Art Museum is the only museum of modern art in the UAE?

The Sharjah Art Museum is holding an exhibition titled  ‘The Lure of Beauty’ that brings together yet more fine examples of extraordinary artistic endeavors, in a collection never seen before in the UAE, starting today Sept 25th -30th Nov 2013. 

It is a fascinating exhibition of 20th-century fashion illustrations and photographs from the renowned collection of Martin Fervers.

The Lure of Beauty’ documents 100 years of fashion drawings and photography, from the early part of the 20th century, through the 1950s and ’60s to the turn of the millennium. Containing 350 illustrations and photographs, this unique collection creates an eye-catching montage that not only illustrates but brings to life the various styles that were in vogue during the course of the century.

You will find sketches ranging from the House of Jeanne Lanvin, and those created for fashion labels such as Christian Dior, Jacques Fath and Pierre Balmain. As well as works by renowned photographers such as David Croland, along with the work of vintage photographers including Edward Steichen, Cecil Beaton, Horst P. Horst and Richard Avedon.

The artworks are a mix of sketches, illustration, vintage Vogue magazine covers..etc. dating back to the 1920s up until the turn of the century. It also includes few works from Qasimi fashions.

Who is Martin Fervers?

Martin Fervers, an art collector from the German city of Cologne, started acquiring artistic photography at the beginning of the 1990s, while working as a business lawyer. Over the years, his passion for collecting fashion photography grew immensely as he became more and more intrigued by the process of documentation and interpretation. “Impressive photographic motifs appealed to my inner being and summoned feelings within me that made me yearn for more,” he explains. “Intellectual stimulation gained from reading and thinking about photography and its artists certainly played a significant role and as the act of collecting the art grew, I naturally became ever increasingly bound to it.”

This is a rare opportunity to see such an elaborate collection, so don’t miss this opportunity.

Sept 25th -30th Nov 2013

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Galerie Brigitte Schenk wishes to thank the institution and individuals who have kindly provided copyright for use of images. In all cases, every effort has been made to contact the copyright holders, but should there be any errors the gallery would be pleased to insert the appropriate acknowledgement”.

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